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Director of Product

The Cru
The Cru
Job Functions:
Product
Employment Types:
Full-time
Locations:
Remote
Compensation:
120,000 – 135,000 USD per year
Posted on:
03/07/2022

About us

Founded in 2018, The Cru is the first community-led digital company that helps women to meet their life goals. We begin by matching women in accountability circles with like-minded peers. We offer meeting structure, a digital platform, exclusive content and a virtual member success associate to support their journey. We prioritize diversity in our network - our members live across the U.S. and 60% identify as women of color. The Cru is an early stage venture backed company that offers flexibility and ownership. This is a unique opportunity to join a fast growing startup that is creating a new social category and building the largest data set of women’s goals.

About The Founder

Tiffany Dufu is Founder & CEO of The Cru and author of the bestselling book, Drop the Ball : Achieving More by Doing Less. Named to Fast Company’s League of Extraordinary Women and Entrepreneur's 100 Powerful Women, she was a launch team member to Lean In and served as Chief Leadership Officer to Levo, the fastest growing millennial professional network. Former President of The White House Project, she’s been featured in The New York Times, ESSENCE, O, The Oprah Magazine, and on NPR.

Job Description

This is a remote position.

About The Cru

Founded in 2018, The Cru is the first community-led digital company that helps women to meet their life goals. We begin by matching women in accountability circles with like-minded peers. We offer meeting structure, a digital platform, exclusive content and a virtual member success associate to support their journey. We prioritize diversity in our network - our members live across the U.S. and 60% identify as women of color. The Cru is an early stage venture backed company that offers flexibility and ownership. This is a unique opportunity to join a fast growing startup that is creating a new social category and building the largest data set of women’s goals.

About The Founder

Tiffany Dufu is Founder & CEO of The Cru and author of the bestselling book, Drop the Ball: Achieving More by Doing Less. Named to Fast Company’s League of Extraordinary Women and Entrepreneur's 100 Powerful Women, she was a launch team member to Lean In and served as Chief Leadership Officer to Levo, the fastest growing millennial professional network. Former President of The White House Project, she’s been featured in The New York Times, ESSENCE, O, The Oprah Magazine, and on NPR.

The Role

The Cru is looking for an ambitious and collaborative Director of Digital Product to join our team. This role reports into the VP of Member Success and will be responsible for setting the strategy for our digital roadmap and for overseeing the execution for our digital product updates, across web, desktop and mobile experiences. The Director of Digital Product will define the next generation of The Cru’s member-centric experiences and features for the digital product roadmap, in alignment with our strategic key initiatives to help us grow and scale. More specifically, this role will be responsible for leading and developing the evolution of our digital member experience, focusing on delivering an optimized applicant user journey and improved customer (member) experience, informed by insights and UX best practices.

What you’ll do

  • Work closely with cross-functional leadership to determine product goals, roadmaps, and spec out key features across the Cru membership platform.
  • Ensure that member and applicant needs, as well as business requirements, are translated into features and functionality for web & mobile experiences, aiming to exceed business and customer goals.
  • Improve member satisfaction, usability, reliability and operational efficiency by continually monitoring performance data and KPIs.
  • Develop frameworks for testing, informed by key insights and customer feedback.
  • Work with various stakeholders to jointly craft requirements to define and document features.
  • Partner with Engineering on planning, execution, and delivery.
  • Facilitate sessions with Member Experience, Design and Marketing teams to document wireframes, UX, etc. Collaborate with Design and Marketing to workshop customer-focused ideas.
  • Solicit feedback from stakeholders and monitor user feedback to prioritize new features and ongoing improvements.
  • Track industry and marketplace trends to continually assess and enhance functionality for user experience.
  • Anticipate bottlenecks, manage planned and unplanned work, make trade-offs, and balance speed with quality

Requirements

  • Passion for the advancement of women and the opportunity to build and scale a company dedicated to empowering women.
  • 5-7 years of experience in digital product management.  Experience at subscription or membership-centric companies is a plus.  Experience at a start-up is a plus.
  • Deep desire to understand and optimize digital customer journey and product performance, with an emphasis on user-driven product design and data-driven refinement.
  • Comfortable thinking through processes and workflows, anticipating points of failure, and working to make processes robust.
  • Analytical mind set with data driven decision making skills and proven ability to creatively problem solve.
  • An entrepreneurial, customer focused product mind set that is able to translate ambiguous or complex ideas into clear actionable projects.
  • Experience in Agile methodologies and able to act as process leader as needed.
  • Experience with tools such as Google Analytics, Asana and Hubspot.
  • Able to work independently, be self-motivated, be highly engaged, and excited to partner with others to constantly improve the experience.
  • Mastery in putting together project plans and managing multiple work streams.
  • Exceptional communication skills with the ability to clearly and articulately communicate across a diverse set of stakeholders, especially Engineering and Member Success, both generally and technically.
  • Tried-and-true partner and collaborator who exhibits a knack for working cross functionally and considering multiple viewpoints. Provides context and background so that everyone understands and can make informed decisions.
  • Thrives in a fast-paced environment and can quickly adapt to or pivot due to unexpected changes in set plans.
  • Not only aligns with but lives our company values to: Own Her Experience, Start with Trust, Take Responsibility, and Put a Stake in the Ground.

Benefits

We believe in acceptance. It’s impossible to judge others once you stop judging yourself. We want your full-self to show up to work every day. We value diversity and are excited to learn about what you do beyond your title or after 5 pm. We honestly enjoy each other's company!

We believe in abundance. There is infinite beauty, talent, and resources. We provide a strong benefits package for our size and are excited to grow this area as our team grows. We also offer some Cru SWAG and love to celebrate each other’s successes and on special occasions.

We believe in reciprocity. What you give is what you’ll receive. We want you to achieve all your intentions -- we provide access to our exclusive content library and also invite all employees to our annual Cru Summit.

We believe in joy. There is no guilt with pleasure. While we take our work seriously, we don’t take ourselves too seriously, and encourage you to take time off with our flexible paid time off policy to get the rest and rejuvenation you (and all of us) need. Our entire team also takes off the last week of the year for a time of “Cruflection.”

While we are headquartered in New York, NY, we are a fully remote team with employees across the U.S.

The Cru is an Equal Opportunity Employer. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. Applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.

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